Is Air Wick Cruelty-Free & Vegan?

Ever found yourself pondering whether your favorite air freshener, Air Wick, is cruelty-free? You’re not alone – many of us have also had this question on our minds. Being a fervent advocate for animal rights myself, the choice extends far beyond just an appealing scent.

In this article, we go behind the scenes with Air Wick to scrutinize their testing policies and offer transparent insights into their cruelty-free status. So brace yourselves as we journey towards some revealing truths that may reshape how you perceive home fragrances!

Key Takeaways

  • Understanding cruelty-free and vegan labels: Look for certifications such as PETA’s Beauty Without Bunnies or the Leaping Bunny logo to ensure a brand does not test on animals. The Certified Vegan label indicates no animal parts in the product.
  • Investigating Reckitt Benckiser, the parent company of Air Wick: Reckitt Benckiser’s animal testing policies are unclear, so it is uncertain if Air Wick products are cruelty-free. Research other brands they own before purchasing.
  • Alternatives to Air Wick: Consider cruelty-free and vegan air fresheners like Mrs. Meyer’s Clean Day, Seventh Generation, Method, Ecover, and Caldrea Linen and Room Spray for an ethical choice that doesn’t support animal testing or use animal-derived ingredients.
  • Supporting cruelty-free and vegan companies: Choose products from certified companies with logos from reputable certification programs like Leaping Bunny or PETA. Encourage companies to adopt these practices through social media or contacting them directly.

Understanding Cruelty-Free and Vegan Labels

When it comes to purchasing cruelty-free and vegan products, it’s essential to understand the labels and certifications that indicate a brand’s commitment to not testing on animals or using animal-derived ingredients.

Certification programs to look for

There are a few key badges to look for when shopping cruelty-free. First, there’s PETA’s Beauty Without Bunnies label. This shows that the company does not test on animals. Second, there’s the Leaping Bunny logo. This is a sign that no new animal testing was used in any phase of product growth.

Third-party testing

Third-party testing is key in finding out if a brand is cruelty-free. Companies often hire independent labs to do this type of work. It helps confirm that no animal testing takes place at any stage of product making.

Being part of third-party testing brings trust to a brand. It also shows that the company has nothing to hide about how it makes its products. This kind of open and clear way gives sureness to people who buy their items.

They can feel good knowing they are not causing harm to animals with their choices.

Ingredient sourcing

We care about where our things come from. Responsible sourcing plays a big part in making cruelty-free and vegan products. For their scented sprays, Air Wick says they use natural ingredients.

They pull out the best smells nature has to offer. Essential oils are these special kinds of smells that Air Wick makes sure to put in its home scenting items. This way, every time you smell an air freshener from Air Wick, you get a whiff of real nature! However, it doesn’t mean they are cruelty-free or vegan-friendly all the time.

Just because something is natural does not make it safe for all animals or free from animal testing.

Investigating Reckitt Benckiser, the parent company of Air Wick

2 AirWick products shot

I will investigate Reckitt Benckiser, the parent company of Air Wick, to understand their current animal testing policies and other brands they own.

Current animal testing policies

Reckitt Benckiser, the parent company of Air Wick, has unclear animal testing policies. It is not immediately clear whether Air Wick products are cruelty-free. Further investigation is needed to determine if animal testing is involved in the production and development of their air fresheners.

To make an informed decision as a conscious consumer, it’s important to look for brands that have clear cruelty-free certifications and do not test on animals.

Brands owned by Reckitt Benckiser

Reckitt Benckiser, the parent company of Air Wick, owns several other brands. Some of these brands may not be cruelty-free or vegan. It is important to research the cruelty-free and vegan status of each brand before purchasing their products. Brands owned by Reckitt Benckiser include Downy (Lenor) Fabric Softener Liquid, Febreze Air Freshener, and Glade.

Alternatives to Air Wick that are certified cruelty-free and vegan

Here are 5 cruelty-free and vegan air fresheners that you can try instead of Air Wick:

List of 5 vegan air fresheners

I found some great vegan air fresheners that are cruelty-free. Here are five options to consider:

  1. Mrs. Meyer’s Clean Day Air Freshener: This air freshener is made with plant-based ingredients and essential oils, and it is not tested on animals.
  2. Seventh Generation Disinfecting Multi-Surface Cleaner: Although primarily a cleaner, this product also leaves a refreshing scent behind, and it is both cruelty-free and vegan.
  3. Method Air Refresher: Method offers a variety of scents in their air freshener lineup, all of which are vegan-friendly and never tested on animals.
  4. Ecover Room Fragrance Spray: Ecover’s room sprays are made with natural fragrance and do not contain any animal-derived ingredients. They are also certified cruelty-free.
  5. Caldrea Linen and Room Spray: Made with essential oils and plant-based ingredients, Caldrea’s linen and room spray is both vegan and cruelty-free.

Brands that do not test on animals and do not use animal-derived ingredients

I have investigated and found several brands that do not test on animals and do not use animal-derived ingredients. Here are some options to consider:

  • Mrs. Meyer’s Clean Day: They offer cruelty-free air fresheners made with plant-derived ingredients.
  • Seventh Generation: Their air fresheners are cruelty-free, vegan, and made with essential oils.
  • Method: Method offers a range of cruelty-free and vegan air fresheners that are free from animal-derived ingredients.
  • Ecover: Ecover has cruelty-free air fresheners made with plant-based ingredients.
  • Attitude: Attitude is a certified cruelty-free brand that offers vegan air fresheners without any animal testing or animal-derived ingredients.


1. Is Air Wick a cruelty-free brand?

No, Air Wick is not considered a cruelty-free brand as they conduct animal testing on their products.

2. What does it mean for a product to be cruelty-free?

A cruelty-free product refers to a product that has not been tested on animals during any stage of its production or development.

3. Are all air fresheners tested on animals?

Not all air fresheners are tested on animals, but some brands choose to test their products on animals to ensure safety and effectiveness.

4. How can I find out if an air freshener is cruelty-free?

To determine if an air freshener is cruelty-free, you can check for certifications such as the Leaping Bunny logo or look for statements from the company stating that they do not test on animals.

5. Are there alternative cruelty-free options to Air Wick?

Yes, there are many other brands that offer cruelty-free air fresheners. Some examples include Method, Mrs. Meyer’s Clean Day, and Seventh Generation.

Avatar photo

About The Author

Elena D. is a passionate advocate for ethical consumer choices and sustainable living. With a deep commitment to clean, organic, and non-toxic products, Elena is on a mission to promote a healthier, planet-friendly lifestyle. Her expertise in non-toxic skincare and eco-conscious alternatives to traditional beauty products reflects her dedication to a more sustainable and compassionate world. Elena's goal is to empower readers to make informed choices that benefit both their well-being and the environment. Join her on the journey towards a cleaner, greener future.