Unveiling the Truth: Is Simple Truly Cruelty-Free and Vegan?

Have you ever found yourself pondering if your go-to skincare brand, Simple, is genuinely cruelty-free? Trust me, it’s a question that keeps many of us up at night. In a world where quite a few beauty brands are obscuring the truth about their testing policies, I felt compelled to take an in-depth look into Unilever’s Skincare Line – Simple.

In this enlightening blog post, we’ll unveil and explore the somewhat disconcerting reality behind its “cruelty-free” claim. Are you prepared for this eye-opener?

Key Takeaways

  • Simple says it does not harm animals. But its owner, Unilever, tests some products on animals.
  • Simple is also not all vegan. This means they use parts from animals in some of their stuff.
  • Brands like Alba Botanica and The Creme Shop are both kind to animals and Earth. They don’t test on animals or use animal parts in their items.
  • Some brands lie about being kind to animals to sell more things. Always check if a brand really is cruelty-free before you buy it!

What Does Cruelty-Free Mean?

When a brand calls itself cruelty-free,” it’s asserting that none of its products or ingredients have been tested on animals. This also includes not conducting animal testing through their suppliers, or third-party entities, and refraining from selling in regions where animal testing is mandated by law.

It’s essentially a commitment to avoid any practice that contributes to the harm of animals throughout their entire production process.

Products Not Tested on Animals

No animal testing means a product did not hurt any animal. A lot of stuff we use every day gets tested on animals first. It can be mean to them, and it does not always work for humans even if it works for the animals.

Some companies say they don’t test their products on animals, but it might not be true all the time. This is because there are no set rules about what ‘cruelty-free’ should mean. For example, Simple, a brand owned by Unilever, says it’s cruelty-free.

However, some people doubt this claim since Unilever does do animal testing for some of its other brands.

Ingredients Not Tested on Animals

Some brands use parts of animals to make their goods. They may think these parts work the best for what they want. But there are a lot of other things that can do the same job that do not need to come from an animal at all! So, it’s important to look for products with words like “not tested on animals” or “cruelty-free.”.

This means no part of what you buy hurts an animal. The people who made it did not use any tests on animals when they picked what goes into the product. Many companies now take extra care to check this so they can let buyers know their items are safe for all life forms.

The problem is some people don’t play fair and lie about being cruelty-free just to sell more stuff. This is why we must stay smart and always double-check if something really is kind to our furry friends or not.

No Animal Testing Through Suppliers

Simple make sure their suppliers do not test on animals too. This means that all parts of making the product are kind to animals. From start to finish, no animal is hurt. It’s not just about the final product.

The whole process needs to be free from harm. But, you should know that Simple is owned by Unilever. This company tests some products on animals in places where it’s needed by law.

No Third-Party Animal Testing

No third-party animal testing means a company does not let others test their products on animals. It’s like passing the blame to someone else. Some firms do this sly trick, but we see through it.

They don’t test on animals themselves yet hire others to do the dirty work for them instead. This is wrong and unfair to the poor creatures too!

Not Sold in Countries Where Animal Testing Is Required by Law

Some countries have laws that need animal tests for beauty products. A true cruelty-free brand will not sell its goods in these places. China is one such country with this law. If a skincare or makeup brand sells there, it’s likely they will do the test on animals.

The Truth Behind Simple’s Claims

Despite being marketed as cruelty-free, Simple falls under the wider umbrella of Unilever. This multinational company is known to test on animals. Lacking any credible certification makes their cruelty-free standing questionable.

Plus, not all products from Simple’s line are vegan – a fact that might raise eyebrows among ethical consumers.

Simple Skin Care Line

Owned by Unilever, a Parent Company That Tests on Animals

Simple’s owner is Unilever. This company does tests on animals. They use this method for their products. So, from this fact alone, we can’t say that Simple is cruelty-free. Their claim of not testing their goods on animals rings hollow because their parent firm engages in such practices.

Uncertainty Surrounding Their Animal Testing Policy

Simple claims to be a cruelty-free brand. But, its parent company is Unilever which tests on animals. This creates doubt about Simple’s policy on animal testing. The brand is not clear about this part of their practice.

They are also not certified as cruelty-free by any trusted group like PETA or Leaping Bunny. These things make it hard to know if they really do not test on animals at all stages of production, including with suppliers and third parties.

Also, laws in some places may force them to test products on animals before selling them, making their claim even more doubtful.

Not Certified by Any Reputable Organizations

Simple does not have a cruelty-free stamp from any big groups. Groups like PETA give these stamps. They check if the company tests on animals or not. But Simple has no stamp like this.

This means we can’t say for sure that they are cruelty-free.

Not Fully Vegan

Simple is not fully vegan. This means it uses some ingredients from animals in its products. It’s common for some companies to say they are “cruelty-free” but still use animal parts in their things.

Being vegan means a firm does not use any items from an animal, live or dead.

Vegan brands do not hurt animals at all. They make stuff only with plants and other natural things that are not animals. But Simple doesn’t do this yet, so they cannot be called 100% vegan.

Other Cruelty-Free and Vegan Brands

You might be wondering, “What options do I have if Simple isn’t cruelty-free?” Well, here is a quick glimpse into some other brands that are verified as cruelty-free and vegan, including Alba Botanica, The Creme Shop, Plant Apothecary, Burt’s Bees, and Bulldog.

Stay tuned to learn more about each of them!

Alba Botanica

Alba Botanica is a brand we can trust. They make skincare and hair products that are 100% vegan. They don’t test on animals like some other brands do. This makes them cruelty-free, which shows their care for animal rights.

Alba Botanica products

All their goods are made from plant-based ingredients. Their items have the PETA certification too, so you know they mean business. Alba Botanica proves that companies can be friendly to animals and still sell top-quality beauty items.

The Creme Shop

The Creme Shop is a top pick for you. It’s a brand of beauty goods that loves animals too. They make sure no bunnies or other critters get hurt to make their stuff. All products are free from tests on animals.

Creme Shop products

The Creme Shop has cool, fun items like masks and makeup. Plus, they don’t sell in places where the law says testing on animals is needed, like China. You can feel good using their goodies knowing they respect all life forms!

Plant Apothecary

Plant Apothecary is a great choice. It has no tests on animals. They use plants to make their stuff. This means it’s good for your skin and the earth too! You won’t find bad stuff in them like fake colors or smells.

Plant Apothecary line of products

I love that they care about what goes into their products and who makes them. They work with people who need jobs, not machines. Plant Apothecary thinks about every bit of what they do, all so you can feel good using their products.

Burt’s Bees

Burt’s Bees is a brand that puts animals first. They make sure their products do not hurt bunnies or any other animals. Their lip balms, lotions, and more come from nature. You can trust Burt’s Bees because they care about the world we live in.

Burts Bees Products

Their goods are safe for our skin and good for the world too.


Bulldog is a brand that takes animal welfare to heart. All their products are truly cruelty-free and have proof to back it up. They do not test on animals, nor do they use any animal-derived ingredients in their goods.

Bulldog line of products

That means squeaky clean skincare with no harm done to our furry pals! Plus, Bulldog’s stuff smells great and works wonders for your skin. So if you’re looking for ethical skincare that doesn’t break the bank, this brand has got you covered.


1. Is Simple a Cruelty-Free Brand?

No, Simple is not considered a cruelty-free brand as it tests its products on animals or lets others do so.

2. Do All Their Products Get Tested on Animals?

Yes, because Simple is not a cruelty-free brand, all of their products might be tested on animals at some point.

3. Does Simple Sell Its Products in Countries Where Animal Testing Is Required by Law?

Yes, since they are not labeled as being cruelty-free, this may indicate that Simple sells in regions where animal testing laws exist.

4. Are There Any Alternatives to Using the Simple Skin Care Range if I Want to Buy Only From Cruelty-Free Brands?

Yes, many other companies offer skincare ranges that are 100% free from animal testing like The Body Shop and Lush.

5. Is There an Official Logo or Mark That Shows if a Product Is Truly Cruelty-Free?

Yes, look for logos such as the Leaping Bunny or PETA’s “Beauty Without Bunnies” label which prove the product is genuinely cruelty-free.

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About The Author

Elena D. is a passionate advocate for ethical consumer choices and sustainable living. With a deep commitment to clean, organic, and non-toxic products, Elena is on a mission to promote a healthier, planet-friendly lifestyle. Her expertise in non-toxic skincare and eco-conscious alternatives to traditional beauty products reflects her dedication to a more sustainable and compassionate world. Elena's goal is to empower readers to make informed choices that benefit both their well-being and the environment. Join her on the journey towards a cleaner, greener future.